now that's what i call music 90 songs: How does the musical genre of 90s pop influence contemporary songwriting techniques?

The year 1990 marked a significant turning point in the world of popular music. It was the era of “Now That’s What I Call Music! 90,” a compilation album that defined the sound and style of the 1990s. The genre it encapsulated—90s pop—has left an indelible mark on modern music, influencing not only the production but also the lyrical themes and storytelling techniques. This article delves into how the musical landscape of the 1990s has shaped contemporary songwriting and continues to impact artists today.

Production Techniques

The production techniques of 90s pop were groundbreaking and have been influential in shaping the soundscape of modern music. One of the most notable aspects is the use of synthesizers, which became the primary instrument for creating electronic sounds. Artists like Michael Jackson, Madonna, and Janet Jackson pioneered this approach, blending traditional pop elements with electronic beats and rhythms. These producers used software such as Pro Tools and Logic Pro to manipulate sounds, creating complex yet catchy melodies. Today, these techniques continue to be widely used, with producers like Diplo and Skrillex further pushing the boundaries of electronic dance music (EDM).

Another significant aspect of 90s pop production is the emphasis on layered vocals. Songs often featured multiple vocal tracks, each adding depth and texture to the overall composition. This technique can still be heard in modern pop music, where artists like Ariana Grande and Taylor Swift employ layered vocals to create a rich, multi-dimensional sound. Additionally, the use of auto-tune was common, transforming natural voices into perfect pitch and enhancing emotional expression. While auto-tune has since become controversial, its influence remains evident in contemporary music, particularly in R&B and hip-hop genres.

Lyrical Themes

The lyrical themes of 90s pop reflected the social and cultural climate of the time. Many songs addressed issues such as love, relationships, and personal growth, often framed within the context of mainstream culture. For example, songs like “Smooth Criminal” by Michael Jackson and “I Will Always Love You” by Whitney Houston dealt with themes of self-empowerment and overcoming adversity. Similarly, pop ballads like “My Heart Will Go On” from Titanic and “Unchained Melody” from A Night at the Opera explored romantic and emotional narratives.

Today, contemporary songwriters continue to draw inspiration from these themes while incorporating new perspectives and narratives. For instance, artists like Billie Eilish and Lizzo blend traditional pop elements with more introspective or feminist lyrics. Their music often reflects the complexities of modern life, addressing issues such as mental health, body image, and societal pressures. By doing so, they challenge listeners to think critically about their own experiences and emotions.

Storytelling Techniques

In terms of storytelling, 90s pop provided a framework for conveying narratives through music videos and live performances. Many artists collaborated closely with directors to create visually compelling content that complemented their music. For example, Madonna’s “Like a Prayer” video depicted her journey from a religious icon to a liberated woman, while Michael Jackson’s “Thriller” movie showcased his transformation from a pop star to a horror villain.

Contemporary songwriters have built upon these storytelling techniques, using music videos and live performances to enhance the emotional impact of their songs. Artists like Adele and Ed Sheeran often incorporate detailed backstories and character development in their music videos, allowing viewers to connect with the narrative on a deeper level. Additionally, live performances have become increasingly important, with artists like Beyoncé and Lady Gaga using elaborate stage shows to tell their stories and engage with their audience.

Conclusion

The influence of 90s pop on contemporary songwriting cannot be overstated. From production techniques to lyrical themes and storytelling methods, this era has left an enduring legacy that continues to shape the music industry. As artists continue to evolve and push boundaries, they will undoubtedly draw upon the rich tapestry of 90s pop to craft new and innovative works that resonate with audiences around the world.